kontakt.tul.cz

Mgr. Tereza Semerádová, Ph.D.

Mgr. Tereza Semerádová, Ph.D. QR VCARD
LinePositionDepartmentOffice number
+420 48535 2389Secretary of the DepartmentDepartment of InformaticsH08019

Publications

  1. T. Semerádová, P. Weinlich, Readiness of Small and Medium Enterprises for Marketing Automation, ACC Journal, Liberec, Academic Coordination Centre at Euroregion Neisse, p. 54-68, 15 pages, ISSN: 1803-9782, [Online], 2020
  2. T. Semerádová, P. Weinlich, Computer Estimation of Customer Similarity with Facebook Lookalikes: Advantages and Disadvantages of Hyper-targeting, IEEE Access, Institute of Electrical and Electronics Engineers (IEEE), p. 153365-153377, 13 pages, ISSN: 2169-3536, [Online], 2019
  3. T. Semerádová, P. Weinlich, Impacts of Online Advertising on Business Performance, Advances in Marketing, Customer Relationship Management, and E-Services, Pennsylvania, USA, IGI Global, 1, ISBN: 978-1-79981-618-8, 262 pages, 2019
  4. T. Semerádová, P. Weinlich, Marketing na Facebooku a Instagramu, Brno, Computer Press, 1, ISBN: 978-80-251-4959-1, 192 pages, 2019
  5. T. Semerádová, P. Weinlich, Reaching Your Customers Using Facebook and Google Dynamic Ads, Impacts of Online Advertising on Business Performance, Pennsylvania, USA, IGI Global, ISBN: 978-1-79981-618-8, p. 177-199, 17 pages, [Online], 2019
  6. T. Semerádová, P. Weinlich, The (In)Effectiveness of In-stream Video Ads, Impacts of Online Advertising on Business Performance, Pennsylvania, USA, IGI Global, ISBN: 978-1-79981-618-8, p. 200-225, 20 pages, [Online], 2019
  7. T. Semerádová, P. Weinlich, Website Quality and Shopping Behavior - Quantitative and Qualitative Evidence, Switzerland, Springer International Publishing, 1, ISBN: 978-3-030-44440-2, 137 pages, [Online], 2019
  8. T. Semerádová, P. Weinlich, Calculation of Facebook Marketing Effectiveness in Terms of ROI, Leveraging Computer-Mediated Marketing Environments, London, IGI Global, 1, ISBN: 978-1-5225-7344-9, p. 286-310, 25 pages, [Online], 2018
  9. P. Weinlich, T. Semerádová, Mobile sound processing as the source of competitive advantage in online marketing environment, 31st IBIMA Conference, ISBN: 978-0-9998551-0-2, 7 pages, 2018
  10. T. Semerádová, Mobile sound processing as the source of competitive advantage in online marketing environment, 31st IBIMA Conference, Milan, Italy, p. 897-899, 3 pages, 2018
  11. T. Semerádová, P. Weinlich, User Survey of Website Quality in the Liberec Region, Liberec Informatics Forum: ICT in the role of services, Liberec, Vysokoškolský podnik Liberec, ISBN: 9788074944321, p. 101-108, 8 pages, 2018
  12. T. Semerádová, P. Weinlich, Uživatelské parametry webového designu, Liberec, Vysokoškolský podnik Liberec, ISBN: 978-80-7494-448-2, 126 pages, 2018
  13. T. Semerádová, P. Weinlich, Assessing banner ads effectiveness based on the type of the creative content, 31st IBIMA Conference, ISBN: 978-0-9998551-0-2, 8 pages, 2017
  14. T. Semerádová, P. Weinlich, Evaluating the possibilities of mobile video production and post-production using mobile devices and applications, Proceedings of the 29th International Business Information Management Association Conference - Education Excellence and Innovation Management through Vision 2020: From Regional Development Sustainability to Global Economic Growth, Vienna, International Business Information Management Association, ISBN: 978-0-9860419-7-6, p. 1521-1528, 8 pages, 2017
  15. T. Semerádová, P. Weinlich, Mobile vs. Desktop Targeting of Multimedia Advertisements on Facebook, Liberec Economic Forum 2017, Liberec, Technical University of Liberec, 1, ISBN: 978-80-7494-349-2, p. 267-274, 8 pages, 2017
  16. P. Rydvalová, T. Semerádová, K. Antlová, J. Michálik, L. Popelínský, Typologie a vitalita rodinného podnikání (Znalostní portál), [Online], 2017
  17. T. Semerádová, P. Weinlich, Broadening the scope of user experience design with behavioral psychology, Proceedings of the 28th International Business Information Management Association Conference - Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth, Spain, IBIMA Publishing, 1, ISBN: 978-0-9860419-8-3, p. 2555-2560, 5 pages, 2016
  18. T. Semerádová, P. Weinlich, Testing sound attributes of mobile application in different environements, Proceedings of the International Conference: Liberec Informatics Forum 2016, Liberec, Vysokoškolský podnik Liberec, 1, ISBN: 978-80-7494-303-4, p. 130-137, 8 pages, 2016
  19. T. Semerádová, J. Vávrová, Using a systemic approach to assess Internet marketing communication within hospitality industry, Tourism Management Perspectives, Elsevier Ltd., p. 276-289, 14 pages, ISSN: 2211-9736, n. 10, [Online], 2016
  20. T. Semerádová, J. Mrázek, Lack of Knowledge - The Bottleneck of Czech Project Management, IBIMA 25th: Innovation Vision 2020: from Regional Development Sustainability to Global Economic Growth, Amsterdam, International Business Information Management Association, 1, ISBN: 978-0-9860419-4-5, p. 721-724, 4 pages, 2015
  21. T. Semerádová, P. Weinlich, Managing Information During the Design of an Early Warning Mobile Application, Transdisciplinarity and Communicative Action, Pianoro, Medimond S. r. l., 1, ISBN: 978-88-7587-713-2, p. 685-689, 5 pages, 2015
  22. T. Semerádová, Measuring the Level of Virtuality of Czech Project Teams, Innovation Management and Sustainable Economic Competitive Advantage: From Regional Development to Global Growth, Madrid, International Business Information Management Association, 1, ISBN: 978-0-9860419-5-2, p. 2137-2141, 5 pages, 2015
  23. T. Žižka, J. Skrbek, T. Semerádová, New Aspects of Positionaly Encrypted Forced Broadcasting in Special Emergency Situations, IDIMT 2015: Information Technology and Society - Interaction and Interdependence - 23rd Interdisciplinary Information Management Talks, Linz, Österreich, Johannes Kepler Universitat Linz, 1, ISBN: 9783990333952, p. 53-61, 9 pages, 2015
  24. T. Semerádová, Software Support of Project Initiatives - Recommended tools, IBIMA 25th: Innovation Vision 2020: from Regional Development Sustainability to Global Economic Growth, Amsterdam, International Business Information Management Association, 1, ISBN: 978-0-9860419-4-5, p. 595-600, 6 pages, [Online], 2015
  25. T. Semerádová, J. Mrázek, The Influence of Experience and Education of Project Managers on Project Success, Liberec Economic Forum 2015, Liberec, Technical University of Liberec, 1, ISBN: 978-80-7494-225-9, p. 431-437, 7 pages, 2015
  26. T. Semerádová, P. Weinlich, Usability Testing of Early Warning Mobile Applications with Eye Tracking, Innovation Management and Sustainable Economic Competitive Advantage: From Regional Development to Global Growth, Madrid, International Business Information Management Association, 1, ISBN: 978-0-9860419-5-2, p. 248-254, 7 pages, 2015
  27. T. Semerádová, Using Online Platforms to Solve Knowledge Transfer Problems in Projects, International Review of Management and Busiiness Research (online), Academy of IRMBR, 1, p. 1010-1019, 10 pages, ISSN: 2306-9007, n. 4, [Online], 2015
  28. T. Semerádová, P. Weinlich, D. Kubát, Citizen-centered Emergency Communication Systems: Emphasizing the Role of Individuals in Crisis Response, IDIMT 2014: Networking Societies - Cooperation and Conflict, Linz, TRAUNER Druck GmbH and Co KG, 1, ISBN: 978-3-99033-340-2, p. 221;228, 2014
  29. D. Kubát, P. Weinlich, T. Semerádová, Concept of an Early Warning in Traffic and Its Data Security Aspects, IBIMA 2014: Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation, Milano, International Business Information Management Association (IBIMA), 1, ISBN: 978-0-9860419-3-8, p. 1595, 1603, 2 pages, 2014
  30. T. Semerádová, I. Hovorková, K. Antlová, Critical Success Factors of the Recovery System At the Municipal Level Od Disaster Management, IDIMT-2014 22nd Interdisciplinary Information Management Talks,, Linz, Trauner Verlag, 1, ISBN: 978-3-99033-340-2, p. 29-36, 8 pages, 2014
  31. D. Kubát, P. Weinlich, T. Semerádová, Data Security Concerns of Future Ecall Users, IDIMT 2014 - Networking Societies - Cooperation and Conflict, Linz, Johannes Kepler Universität, 1, ISBN: 9783990333402, p. 21-27, 7 pages, 2014
  32. P. Weinlich, D. Kubát, T. Semerádová, Design of an Early Warning Mobile Application, Idimt 2014, Linz, Trauner Druck GmbH and Co KG, 1, ISBN: 978-3-99033-340-2, p. 37;43, 2014
  33. T. Semerádová, I. Hovorková, J. Mrázek, P. Rozmajzl, Further Education of Employees in the Textile and Glass Industry in the Liberec Region, Advances in Informatics, Information Management and Administration, Liberec, Technická univerzita v Liberci, 1, ISBN: 978-80-7494-144-3, p. 220;235, 2014
  34. T. Semerádová, P. Weinlich, D. Kubát, Managing Crisis Communication During Disasters: a Virtual Team Approach, IBIMA 2014: Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation, Milano, International Business Information Management Association (IBIMA), 1, ISBN: 978-0-9860419-3-8, p. 1629-1632, 4 pages, 2014
  35. P. Weinlich, T. Semerádová, New Trends in Digital Marketing and the Possibilities of Their Application in Business Marketing Strategies, IBIMA 2014: Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation, Milano, International Business Information Management Association (IBIMA), 1, ISBN: 978-0-9860419-3-8, p. 1989;1993, 2014
  36. J. Skrbek, T. Semerádová, D. Nejedlová, Proceedings of the International Conference: Liberec Informatics Forum 2014, Liberec, Technická univerzita v Liberci, 1, ISBN: 978-80-7494-148-1, 2014
  37. J. Mrázek, P. Rozmajzl, I. Hovorková, T. Semerádová, Řízení dalšího vzdělávání zaměstnanců v oblasti textilního a sklářského průmyslu v Libereckém kraji, IMEA 2014, Liberec, Vysokoškolský podnik Liberec, s.r.o, 1, ISBN: 978-80-7494-106-1, p. 156;161, 2014
  38. J. Němečková, J. Burešová, T. Semerádová, The Level of Implementation and the Effectiveness of Use of Internet Communication Tools in the Marketing Area by Accommodation Facilities in the North Bohemia Region, Advances in Informatics, Information Management and Administration, Liberec, Technická univerzita v Liberci, 1, ISBN: 978-80-7494-144-3, p. 276-297, 22 pages, 2014
  39. P. Weinlich, D. Kubát, T. Semerádová, The Role of Audio in Digital Marketing, Sborník příspěvků Mezinárodní konference: Liberecké informatické fórum 2014, Liberec, Technická univerzita v Liberci, 1, ISBN: 978-80-7494-148-1, p. 128;132, 2014
  40. T. Semerádová, J. Němečková, J. Burešová, The use of online tools during the communication process with customer in the lodging industry: The case of Czech facilities in the North Bohemian region, Proceedings of the LCBR European Marketing Conference 2014, München, Lupcon Center for Business Research, 1, p. 22-30, 9 pages, ISSN: 2190-7935, 2014
  41. J. Němečková, J. Burešová, T. Semerádová, Úroveň implementace a efektivnosti využívání internetových komunikačních nástrojů v oblasti marketingu ubytovacími zařízeními v severočeském kraji, Sborník příspěvků 14. mezinárodní konference IMEA 2014, Liberec, Technická univerzita v Liberci - 2014, 1, ISBN: 978-80-7494-106-1, p. 62-69, 8 pages, 2014