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Mgr. Tereza Semerádová, Ph.D.

Mgr. Tereza Semerádová, Ph.D. QR VCARD
LinePositionDepartmentOffice number
+420 48535 2389zástupce vedoucího odděleníDepartment of InformaticsH08019

Publications

  1. T. Semerádová, P. Weinlich, Changes in Grocery Shopping Patterns Due to COVID-19: The Case of the Czech Online Food Markets, Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19, IGI Global, 1, ISBN: 978-1-79988-294-7, p. 23-48, 26 pages, 2022
  2. P. Weinlich, T. Semerádová, Conceptual Framework of Influencer’s Marketing Power, Advances in Digital Marketing and eCommerce Third International Conference 2022, Springer, ISBN: 978-3-031-05728-1, p. 104-111, 8 pages, ISSN: 2198-7246, 2022
  3. P. Weinlich, T. Semerádová, Emotional, Cognitive and Conative Response to Influencer Marketing, New Techno-Humanities, Elsevier, 12 pages, ISSN: 2664-3294, n. 1, [Online], 2022
  4. T. Semerádová, P. Weinlich, Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19, IGI Global, 1, ISBN: 978-1-79988-294-7, 275 pages, [Online], 2022
  5. T. Semerádová, P. Weinlich, The Place of Virtual Reality in E-Retail: Viable Shopping Environment or Just a Game, Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19, IGI Global, 1, ISBN: 978-1-79988-294-7, p. 92-117, 26 pages, 2022
  6. T. Semerádová, P. Weinlich, P. Švermová, Evaluative Framework for Digital Competitiveness, Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing, Cham, Springer Nature, 1, ISBN: 9783030931308, p. 27-55, 28 pages, 2021
  7. T. Semerádová, P. Weinlich, P. Švermová, M. Lamr, L. Suková, L. Míková, M. Dostál, Faktory úspěšnosti elektronického podnikání, 1, ISBN: 978-80-7494-572-4, 130 pages, 2021
  8. T. Semerádová, P. Weinlich, P. Švermová, M. Lamr, L. Suková, L. Míková, M. Dostál, Jak na digitální marketingovou strategii firmy, Liberec, Technická univerzita v Liberci, 1, ISBN: 978-80-7494-564-9, 192 pages, 2021
  9. P. Weinlich, T. Semerádová, Product Endorsement by Opinion Leaders – the Case of Youtube Community, Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing, Cham, Springer Nature, 1, ISBN: 9783030931308, p. 207-239, 32 pages, 2021
  10. T. Semerádová, P. Weinlich, Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, IGI Global, 1, ISBN: 978-1-79989-020-1, 1865 pages, [Online], 2021
  11. T. Semerádová, P. Weinlich, The Broad and Narrow Definition of E-Commerce, Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing, Cham, Springer Nature, 1, ISBN: 9783030931308, p. 1-26, 25 pages, 2021
  12. T. Semerádová, P. Weinlich, Readiness of Small and Medium Enterprises for Marketing Automation, ACC Journal, Liberec, Academic Coordination Centre at Euroregion Neisse, p. 54-68, 15 pages, ISSN: 1803-9782, [Online], 2020
  13. T. Semerádová, P. Weinlich, Computer Estimation of Customer Similarity with Facebook Lookalikes: Advantages and Disadvantages of Hyper-targeting, IEEE Access, Institute of Electrical and Electronics Engineers (IEEE), p. 153365-153377, 13 pages, ISSN: 2169-3536, [Online], 2019
  14. T. Semerádová, P. Weinlich, Impacts of Online Advertising on Business Performance, Advances in Marketing, Customer Relationship Management, and E-Services, Pennsylvania, USA, IGI Global, 1, ISBN: 978-1-79981-618-8, 262 pages, 2019
  15. T. Semerádová, P. Weinlich, Marketing na Facebooku a Instagramu, Brno, Computer Press, 1, ISBN: 978-80-251-4959-1, 192 pages, 2019
  16. T. Semerádová, P. Weinlich, Reaching Your Customers Using Facebook and Google Dynamic Ads, Impacts of Online Advertising on Business Performance, Pennsylvania, USA, IGI Global, ISBN: 978-1-79981-618-8, p. 177-199, 17 pages, [Online], 2019
  17. T. Semerádová, P. Weinlich, The (In)Effectiveness of In-stream Video Ads, Impacts of Online Advertising on Business Performance, Pennsylvania, USA, IGI Global, ISBN: 978-1-79981-618-8, p. 200-225, 20 pages, [Online], 2019
  18. T. Semerádová, P. Weinlich, Website Quality and Shopping Behavior - Quantitative and Qualitative Evidence, Switzerland, Springer International Publishing, 1, ISBN: 978-3-030-44440-2, 137 pages, [Online], 2019
  19. T. Semerádová, P. Weinlich, Calculation of Facebook Marketing Effectiveness in Terms of ROI, Leveraging Computer-Mediated Marketing Environments, London, IGI Global, 1, ISBN: 978-1-5225-7344-9, p. 286-310, 25 pages, [Online], 2018
  20. P. Weinlich, T. Semerádová, Mobile sound processing as the source of competitive advantage in online marketing environment, 31st IBIMA Conference, ISBN: 978-0-9998551-0-2, 7 pages, 2018
  21. T. Semerádová, Mobile sound processing as the source of competitive advantage in online marketing environment, 31st IBIMA Conference, Milan, Italy, p. 897-899, 3 pages, 2018
  22. T. Semerádová, P. Weinlich, User Survey of Website Quality in the Liberec Region, Liberec Informatics Forum: ICT in the role of services, Liberec, Vysokoškolský podnik Liberec, ISBN: 9788074944321, p. 101-108, 8 pages, 2018
  23. T. Semerádová, P. Weinlich, Uživatelské parametry webového designu, Liberec, Vysokoškolský podnik Liberec, ISBN: 978-80-7494-448-2, 126 pages, 2018
  24. T. Semerádová, P. Weinlich, Assessing banner ads effectiveness based on the type of the creative content, 31st IBIMA Conference, ISBN: 978-0-9998551-0-2, 8 pages, 2017
  25. T. Semerádová, P. Weinlich, Evaluating the possibilities of mobile video production and post-production using mobile devices and applications, Proceedings of the 29th International Business Information Management Association Conference - Education Excellence and Innovation Management through Vision 2020: From Regional Development Sustainability to Global Economic Growth, Vienna, International Business Information Management Association, ISBN: 978-0-9860419-7-6, p. 1521-1528, 8 pages, 2017
  26. T. Semerádová, P. Weinlich, Mobile vs. Desktop Targeting of Multimedia Advertisements on Facebook, Liberec Economic Forum 2017, Liberec, Technical University of Liberec, 1, ISBN: 978-80-7494-349-2, p. 267-274, 8 pages, 2017
  27. P. Rydvalová, T. Semerádová, K. Antlová, J. Michálik, L. Popelínský, Typologie a vitalita rodinného podnikání (Znalostní portál), [Online], 2017
  28. T. Semerádová, P. Weinlich, Broadening the scope of user experience design with behavioral psychology, Proceedings of the 28th International Business Information Management Association Conference - Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth, Spain, IBIMA Publishing, 1, ISBN: 978-0-9860419-8-3, p. 2555-2560, 5 pages, 2016
  29. T. Semerádová, P. Weinlich, Testing sound attributes of mobile application in different environements, Proceedings of the International Conference: Liberec Informatics Forum 2016, Liberec, Vysokoškolský podnik Liberec, 1, ISBN: 978-80-7494-303-4, p. 130-137, 8 pages, 2016
  30. T. Semerádová, J. Vávrová, Using a systemic approach to assess Internet marketing communication within hospitality industry, Tourism Management Perspectives, Elsevier Ltd., p. 276-289, 14 pages, ISSN: 2211-9736, n. 10, [Online], 2016
  31. T. Semerádová, J. Mrázek, Lack of Knowledge - The Bottleneck of Czech Project Management, IBIMA 25th: Innovation Vision 2020: from Regional Development Sustainability to Global Economic Growth, Amsterdam, International Business Information Management Association, 1, ISBN: 978-0-9860419-4-5, p. 721-724, 4 pages, 2015
  32. T. Semerádová, P. Weinlich, Managing Information During the Design of an Early Warning Mobile Application, Transdisciplinarity and Communicative Action, Pianoro, Medimond S. r. l., 1, ISBN: 978-88-7587-713-2, p. 685-689, 5 pages, 2015
  33. T. Semerádová, Measuring the Level of Virtuality of Czech Project Teams, Innovation Management and Sustainable Economic Competitive Advantage: From Regional Development to Global Growth, Madrid, International Business Information Management Association, 1, ISBN: 978-0-9860419-5-2, p. 2137-2141, 5 pages, 2015
  34. T. Žižka, J. Skrbek, T. Semerádová, New Aspects of Positionaly Encrypted Forced Broadcasting in Special Emergency Situations, IDIMT 2015: Information Technology and Society - Interaction and Interdependence - 23rd Interdisciplinary Information Management Talks, Linz, Österreich, Johannes Kepler Universitat Linz, 1, ISBN: 9783990333952, p. 53-61, 9 pages, 2015
  35. T. Semerádová, Software Support of Project Initiatives - Recommended tools, IBIMA 25th: Innovation Vision 2020: from Regional Development Sustainability to Global Economic Growth, Amsterdam, International Business Information Management Association, 1, ISBN: 978-0-9860419-4-5, p. 595-600, 6 pages, [Online], 2015
  36. T. Semerádová, J. Mrázek, The Influence of Experience and Education of Project Managers on Project Success, Liberec Economic Forum 2015, Liberec, Technical University of Liberec, 1, ISBN: 978-80-7494-225-9, p. 431-437, 7 pages, 2015
  37. T. Semerádová, P. Weinlich, Usability Testing of Early Warning Mobile Applications with Eye Tracking, Innovation Management and Sustainable Economic Competitive Advantage: From Regional Development to Global Growth, Madrid, International Business Information Management Association, 1, ISBN: 978-0-9860419-5-2, p. 248-254, 7 pages, 2015
  38. T. Semerádová, Using Online Platforms to Solve Knowledge Transfer Problems in Projects, International Review of Management and Busiiness Research (online), Academy of IRMBR, 1, p. 1010-1019, 10 pages, ISSN: 2306-9007, n. 4, [Online], 2015
  39. T. Semerádová, P. Weinlich, D. Kubát, Citizen-centered Emergency Communication Systems: Emphasizing the Role of Individuals in Crisis Response, IDIMT 2014: Networking Societies - Cooperation and Conflict, Linz, TRAUNER Druck GmbH and Co KG, 1, ISBN: 978-3-99033-340-2, p. 221;228, 2014
  40. D. Kubát, P. Weinlich, T. Semerádová, Concept of an Early Warning in Traffic and Its Data Security Aspects, IBIMA 2014: Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation, Milano, International Business Information Management Association (IBIMA), 1, ISBN: 978-0-9860419-3-8, p. 1595, 1603, 2 pages, 2014
  41. T. Semerádová, I. Hovorková, K. Antlová, Critical Success Factors of the Recovery System At the Municipal Level Od Disaster Management, IDIMT-2014 22nd Interdisciplinary Information Management Talks,, Linz, Trauner Verlag, 1, ISBN: 978-3-99033-340-2, p. 29-36, 8 pages, 2014
  42. D. Kubát, P. Weinlich, T. Semerádová, Data Security Concerns of Future Ecall Users, IDIMT 2014 - Networking Societies - Cooperation and Conflict, Linz, Johannes Kepler Universität, 1, ISBN: 9783990333402, p. 21-27, 7 pages, 2014
  43. P. Weinlich, D. Kubát, T. Semerádová, Design of an Early Warning Mobile Application, Idimt 2014, Linz, Trauner Druck GmbH and Co KG, 1, ISBN: 978-3-99033-340-2, p. 37;43, 2014
  44. T. Semerádová, I. Hovorková, J. Mrázek, P. Rozmajzl, Further Education of Employees in the Textile and Glass Industry in the Liberec Region, 2014
  45. T. Semerádová, P. Weinlich, D. Kubát, Managing Crisis Communication During Disasters: a Virtual Team Approach, IBIMA 2014: Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation, Milano, International Business Information Management Association (IBIMA), 1, ISBN: 978-0-9860419-3-8, p. 1629-1632, 4 pages, 2014
  46. P. Weinlich, T. Semerádová, New Trends in Digital Marketing and the Possibilities of Their Application in Business Marketing Strategies, IBIMA 2014: Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation, Milano, International Business Information Management Association (IBIMA), 1, ISBN: 978-0-9860419-3-8, p. 1989;1993, 2014
  47. J. Skrbek, T. Semerádová, D. Nejedlová, Proceedings of the International Conference: Liberec Informatics Forum 2014, 2014
  48. J. Mrázek, P. Rozmajzl, I. Hovorková, T. Semerádová, Řízení dalšího vzdělávání zaměstnanců v oblasti textilního a sklářského průmyslu v Libereckém kraji, 2014
  49. J. Vávrová, J. Novotová, T. Semerádová, The Level of Implementation and the Effectiveness of Use of Internet Communication Tools in the Marketing Area by Accommodation Facilities in the North Bohemia Region, 2014
  50. P. Weinlich, D. Kubát, T. Semerádová, The Role of Audio in Digital Marketing, 2014
  51. T. Semerádová, J. Vávrová, J. Novotová, The use of online tools during the communication process with customer in the lodging industry: The case of Czech facilities in the North Bohemian region, 2014
  52. J. Vávrová, J. Novotová, T. Semerádová, Úroveň implementace a efektivnosti využívání internetových komunikačních nástrojů v oblasti marketingu ubytovacími zařízeními v severočeském kraji, 2014