Julie Holendová

Julie Holendová QR VCARD
LinePositionDepartmentOffice number
+420 48535 2373Postgradual StudentDepartment of Marketing and TradeH 06039

Publications

  1. J. Holendová, S. Zips, I. Kotorov, Y. Krasylnykova, CHALLENGES IN CUSTOMER RELATIONSHIPMANAGEMENT FOR THE 21ST CENTURY, 48th EBES Conference Proceedings, 13 pages, [Online], 2025
  2. J. Holendová, S. Zips, I. Kotorov, Y. Krasylnykova, GLOBAL MARKETING CHALLENGES IN THE MODERN ERA - NAVIGATING CULTURAL DIVERSITY, REGULATORY LANDSCAPES, AND COMMUNICATION BARRIERS, 48th EBES Conference Proceedings, Istanbul, 15 pages, [Online], 2025
  3. J. Holendová, S. Zips, Y. Krasylnykova, I. Kotorov, ALGORITHMIC SHIFT AND THE ROLE OF AI IN SHAPING THE FUTURE OF SOCIAL MEDIA MARKETING, XI International scientific and рractical conference named “Science and Education is the most important factor of society development in modern conditions”, Karaganda, ISBN: 978-601-7493-95-0, p. 306-312, 7 pages, [Online], 2024
  4. J. Holendová, S. Zips, I. Kotorov, Y. Krasylnykova, CURRENT CONCERNS IN SOCIAL MEDIA MARKETING: REPUTATION MANAGEMENT, AND THE QUEST FOR AUTHENTICITY, XI international scientific practical conference, Karaganda, ISBN: 978-601-7493-95-0, p. 300-306, 7 pages, [Online], 2024
  5. J. Holendová, S. Zips, A. Abdunurova, FREQUENCY OF USAGE OF SELECTED SOCIAL MEDIA PLATFORMSIN GERMANY AND KAZAKHSTAN IN GENERATION Z, International Scientific and Practical Conference Proceedings “SUSTAINABLE DEVELOPMENT OF THE ECONOMY AND BUSINESS: APPROACHES, PROBLEMS AND PROSPECTS, Kazakh-German University, ISBN: 978-601-7561-92-5, p. 53-62, 11 pages, [Online], 2024
  6. D. Svoboda, J. Kraft, J. Holendová, Impact of State Intervention During the Pandemic Crisis on the Implementation of Nanotechnological Innovations in the Czech Republic, TEM JOURNAL - Technology, Education, Management, Informatics, 13 pages, ISSN: 2217-8309, [Online], 2024
  7. J. Holendová, S. Zips, I. Kotorov, Y. Krasylnykova, Overcoming Key Challenges in Digital Marketing: Strategies for Success, XI International scientific and рractical conference named “Science and Education is the most important factor of society development in modern conditions”, 9 pages, [Online], 2024
  8. J. Holendová, D. Svoboda, N. Seric, The impact of chatbots on the buying behaviors of Generation Z toward brands, E+M Ekonomie a Management, Technical University of Liberec, 389 pages, ISSN: 1212-3609, 2024
  9. J. Holendová, S. Zips, An In-depth Analysis of Generation Z Selected Motives for Active Tiktok Usage, ACC Journal, Liberec, Technická univerzita v Liberci, 14 pages, ISSN: 1803-9782, [Online], 2023
  10. J. Holendová, S. Zips, Implementing Porter‘s Five Forces Model on Luxury Brands Demonstrated on Нermés Рaris, X International Scientific and Practical Conference „Science and Education - the most important factor in the development of society in modern conditions”, ISBN: 978-601-7493-82-0, 392 pages, [Online], 2023
  11. P. Pelech, J. Holendová, Generation X,Y and Z Preferences for Car-Sharing in Different Situations, ACC Journal, Liberec, TUL, p. 86-94, 8 pages, ISSN: 1803-9782, n. 2, [Online], 2022
  12. R. Cheraghalizadeh, J. Dědková, J. Holendová, Application of Social Media from Hotel Point of View: How to Retain Customers?, 5th International Conference on Human Resource Management, Social, Culture & Social Works, Barcelona, European Social Science foundation, 15 pages, 2021