Julie Holendová

Julie Holendová QR VCARD
LinePositionDepartmentOffice number
+420 48535 2373Postgradual StudentDepartment of Marketing and TradeH 06039

Publications

  1. J. Holendová, D. Svoboda, N. Seric, The impact of chatbots on the buying behaviors of Generation Z toward brands, E+M Ekonomie a Management, Technical University of Liberec, 389 pages, ISSN: 1212-3609, 2024
  2. J. Holendová, S. Zips, An In-depth Analysis of Generation Z Selected Motives for Active Tiktok Usage, ACC Journal, Liberec, Technická univerzita v Liberci, 14 pages, ISSN: 1803-9782, [Online], 2023
  3. J. Holendová, S. Zips, Implementing Porter‘s Five Forces Model on Luxury Brands Demonstrated on Нermés Рaris, X International Scientific and Practical Conference „Science and Education - the most important factor in the development of society in modern conditions”, ISBN: 978-601-7493-82-0, 392 pages, [Online], 2023
  4. P. Pelech, J. Holendová, Generation X,Y and Z Preferences for Car-Sharing in Different Situations, ACC Journal, Liberec, TUL, p. 86-94, 8 pages, ISSN: 1803-9782, n. 2, [Online], 2022
  5. R. Cheraghalizadeh, J. Dědková, J. Holendová, Application of Social Media from Hotel Point of View: How to Retain Customers?, 5th International Conference on Human Resource Management, Social, Culture & Social Works, Barcelona, European Social Science foundation, 15 pages, 2021