Ing. Vojtěch Beran, Ph.D.

Ing. Vojtěch Beran, Ph.D. QR VCARD
LinePositionDepartmentOffice number
+420 48535 2364EmployeeDepartment of Marketing and TradeH 06040

Publications

  1. J. Vávrová, V. Beran, Ethical consumerism and demographic differences in preferences for regional food brands, Innovative Marketing, Sumy, LLC “Consulting Publishing Company “Business Perspectives”, ISBN: 1814-2427, p. 159-174, 16 pages, ISSN: 1816-6326, n. 4, [Online], 2025
  2. V. Beran, Regional Product Brands: In-Depth Interviews with Producers, ACC Journal, 15 pages, ISSN: 1803-9782, n. 02/2025, [Online], 2025
  3. V. Beran, J. Dědková, Attitudes of manufacturers toward the value attributes of regional product brands, E a M: Ekonomie a Management, 15 pages, ISSN: 1212-3609, n. X, [Online], 2024
  4. A. Kuźmińska-Haberla, V. Beran, Country of Origin in the Context of Consumer Purchase Decisions and Manufacturer Behavior: A Literature Review, Ekonomia XXI Wieku, Economics of the 21st Century, p. 30-38, 9 pages, ISSN: 1507-3866, n. no. 27, [Online], 2024
  5. V. Beran, J. Burešová, Social Media Communication Theory and Research, Social Media Communication Theory and Research, GUC- Gesellschaft für Unternehmensrechnung und Controlling m.b.H., 1, ISBN: 978-3-86367-072-6, 127 pages, [Online], 2024
  6. V. Beran, J. Dědková, Knowledge of the Regional Brand in Liberec Region: Case Study, Liberec Economic Forum 2023, Liberec, Technical University of Liberec, ISBN: 978-80-7494-672-1, p. 93-103, 11 pages, [Online], 2023
  7. V. Beran, J. Burešová, The Brand Identity of a Local Company in the Liberec Region, Hradec Economic Days 2023, Hradec Králové, University of Hradec Králové, ISBN: 978-80-7435-901-9, p. 53-62, 10 pages, ISSN: 2464-6067, [Online], 2023
  8. V. Beran, N. Pelloneová, The Impact of the COVID-19 Pandemic on Czech Gaming Brands, Hradec Economic Days 2023, Hradec Králové, University of Hradec Králové, ISBN: 978-80-7435-901-9, p. 63-74, 12 pages, ISSN: 2464-6067, [Online], 2023
  9. V. Beran, Analysis of Marketing Communication Tools and Brand Building of Family Business in Terms of International Environment – Case Study, Hradec Economic Days 2022, Hradec Králové, University of Hradec Králové, ISBN: 978-80-7435-855-5, p. 79-90, 12 pages, ISSN: 2464-6067, [Online], 2022