Ing. Vojtěch Beran

Ing. Vojtěch Beran QR VCARD
LinePositionDepartmentOffice number
+420 48535 2364Postgradual StudentDepartment of Marketing and TradeH 06040

Publications

  1. V. Beran, Regional Product Brands: In-Depth Interviews with Producers, ACC Journal, 15 pages, ISSN: 1803-9782, n. 02/2025, 2025
  2. V. Beran, J. Dědková, Attitudes of manufacturers toward the value attributes of regional product brands, E a M: Ekonomie a Management, 15 pages, ISSN: 1212-3609, n. X, [Online], 2024
  3. A. Kuźmińska-Haberla, V. Beran, Country of Origin in the Context of Consumer Purchase Decisions and Manufacturer Behavior: A Literature Review, Ekonomia XXI Wieku, Economics of the 21st Century, p. 30-38, 9 pages, ISSN: 1507-3866, n. no. 27, [Online], 2024
  4. V. Beran, J. Burešová, Social Media Communication Theory and Research, Social Media Communication Theory and Research, GUC- Gesellschaft für Unternehmensrechnung und Controlling m.b.H., 1, ISBN: 978-3-86367-072-6, 127 pages, [Online], 2024
  5. V. Beran, J. Dědková, Knowledge of the Regional Brand in Liberec Region: Case Study, Liberec Economic Forum 2023, Liberec, Technical University of Liberec, ISBN: 978-80-7494-672-1, p. 93-103, 11 pages, [Online], 2023
  6. V. Beran, J. Burešová, The Brand Identity of a Local Company in the Liberec Region, Hradec Economic Days 2023, Hradec Králové, University of Hradec Králové, ISBN: 978-80-7435-901-9, p. 53-62, 10 pages, ISSN: 2464-6067, [Online], 2023
  7. V. Beran, N. Pelloneová, The Impact of the COVID-19 Pandemic on Czech Gaming Brands, Hradec Economic Days 2023, Hradec Králové, University of Hradec Králové, ISBN: 978-80-7435-901-9, p. 63-74, 12 pages, ISSN: 2464-6067, [Online], 2023
  8. V. Beran, Analysis of Marketing Communication Tools and Brand Building of Family Business in Terms of International Environment – Case Study, Hradec Economic Days 2022, Hradec Králové, University of Hradec Králové, ISBN: 978-80-7435-855-5, p. 79-90, 12 pages, ISSN: 2464-6067, [Online], 2022