Ing. Jitka Vávrová, Ph.D.

Ing. Jitka Vávrová, Ph.D. QR VCARD
LinePositionDepartmentOffice number
+420 48535 2362EmployeeDepartment of Marketing and TradeH 06013

Publications

  1. J. Vávrová, L. Červová, B. Brandová, J. Stolz-Römmermann, Does ownership structure influence sustainability? Evidence from Booking.com sustainability practices in hospitality, Cogent Business & Management, TAYLOR & FRANCIS LTD, 1 pages, ISSN: 2331-1975, n. 1, [Online], 2025
  2. J. Vávrová, L. Červová, B. Brandová, A. Dembicka-Niemiec, Sustainability Practices in Accommodation Facilities Across Czech Tourism Destinations, Journal of Tourism, Sustainability and Well-being, Faro, CinTurs - Research Centre for Tourism, Sustainability and Well-Being, p. 219-235, 17 pages, ISSN: 2795-5044, n. 3, [Online], 2025
  3. J. Vávrová, L. Červová, B. Brandová, The impact of sustainable practices on competitiveness in the hospitality industry, MENADZMENT U HOTELIJERSTVU I TURIZMU, Vrnjacka Banja, Fac Hotel Management & Tourism Vrnjacka Banja, 19 pages, ISSN: 2620-0279, n. 11, [Online], 2025
  4. J. Vávrová, L. Červová, B. Brandová, J. Pacheco, Assessing sustainable practices and managerial approaches in the hotel industry: A comparative case study, JOURNAL OF ENTREPRENEURSHIP MANAGEMENT AND INNOVATION, Nowy Targ, p. 46-61, 16 pages, ISSN: 2299-7075, n. 3, [Online], 2024
  5. J. Vávrová, Effects of the COVID-19 Pandemic on Corporate Social Responsibility in the Hotel Industry – Case of the Czech Republic, Journal of Tourism and Services, Praha, Center for International Scientific Research of VŠO and VŠPP, 17 pages, ISSN: 1804-5650, n. No. 25, [Online], 2022
  6. L. Červová, B. Brandová, J. Dědková, J. Vávrová, A. Skibińska, Výzvy gastronomie v polsko-českém příhraničí/Wyzwania gastronomii na polsko-czeskim pograniczu, Liberec, Venkovský prostor, o.p.s., 1, ISBN: 978-80-903897-8-6, 197 pages, 2022
  7. L. Červová, J. Vávrová, Customer-Based Brand Equity for a Tourism Destination: The Case of Croatia, Economies, Basel, MDPI AG, 12 pages, ISSN: 2227-7099, n. 4, [Online], 2021
  8. J. Vávrová, Aplikace principů projektového řízení na proces online marketingu ubytovacích zařízení, Acta Academica Karviniensia, 2, p. 83-94, 12 pages, ISSN: 1212-415X, n. 2, [Online], 2016
  9. J. Burešová, J. Simová, J. Vávrová, Online communication about accommodation facilities during the collection of customer feedback, Ekonomika a management, Praha, Vysoká škola ekonomická v Praze, 1, 15 pages, ISSN: 1802-8934, n. 3, [Online], 2016
  10. T. Semerádová, J. Vávrová, Using a systemic approach to assess Internet marketing communication within hospitality industry, Tourism Management Perspectives, AMSTERDAM, Elsevier Ltd., p. 276-289, 14 pages, ISSN: 2211-9736, n. 10, [Online], 2016
  11. J. Vávrová, The Examination of Online Communication through World Wide Web: Case of Czech Lodging Facilities, Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation, Milano, International Business Information Management Association (IBIMA), 1, ISBN: 978-0-9860419-3-8, p. 1682-1687, 6 pages, 2014
  12. J. Vávrová, J. Burešová, T. Semerádová, The Level of Implementation and the Effectiveness of Use of Internet Communication Tools in the Marketing Area by Accommodation Facilities in the North Bohemia Region, 2014
  13. T. Semerádová, J. Vávrová, J. Burešová, The use of online tools during the communication process with customer in the lodging industry: The case of Czech facilities in the North Bohemian region, 2014
  14. J. Vávrová, J. Burešová, T. Semerádová, Úroveň implementace a efektivnosti využívání internetových komunikačních nástrojů v oblasti marketingu ubytovacími zařízeními v severočeském kraji, 2014