Ing. Pavel Pelech

Ing. Pavel Pelech QR VCARD
LinePositionDepartmentOffice number
+420 48535 2412Postgradual StudentDepartment of Marketing and TradeH 06039

Publications

  1. P. Pelech, J. Dědková, How to Support P2P Business in the Sharing Economy: Understand Generational Differences in Customer Motivations in Driving Demand for Idle Assets, Ekonomska Misao i Praksa, Univ Dubrovnik, 18 pages, ISSN: 1330-1039, n. 1/2024, [Online], 2024
  2. P. Pelech, Marketing Communications in the Sharing Economy: Is the Brand of the Car Important to Car-Sharing Users?, New Perspectives and Paradigms in Applied Economics and Business, Springer, ISBN: 978-3-031-49950-0, p. 113-123, 11 pages, ISSN: 2198-7246, [Online], 2024
  3. P. Pelech, J. Dědková, Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy, Electronic Commerce Research, Springer Nature, 16 pages, ISSN: 1572-9362, [Online], 2024
  4. P. Pelech, J. Dědková, The Stranger Factor: How Familiarity Influences Sharing Behavior across Generations, Central European Business Review, Praha, Faculty of Business Administration at the Prague University of Economics and Business, p. 49-73, 25 pages, ISSN: 1805-4862, n. 3, [Online], 2024
  5. P. Pelech, Marketing Communications in the Sharing Economy: Who Is the Target Segment for Car Sharing?, New Perspectives and Paradigms in Applied Economics and Business, Cham, Springer, ISBN: 978-3-031-23843-7, p. 155-166, 12 pages, ISSN: 21987246, [Online], 2023
  6. P. Pelech, Marketing Perspectives on Supply and Demand in the Sharing Economy: Who Are the Target Generations?, Central European Business Review, Praha, Faculty of Business Administration at the Prague University of Economics and Business, p. 81-101, 22 pages, ISSN: 1805-4854, n. 3, [Online], 2023
  7. P. Pelech, A THREE GENERATIONAL STUDY OF PRODUCT PREFERENCE AND MOTIVATIONS TO PARTICIPATE IN THE SHARING ECONOMY, Proceedings of CBU in Economics and Business, Praha, ISBN: 978-80-908813-0-3, p. 57-63, 7 pages, ISSN: 2695-0707, [Online], 2022
  8. P. Pelech, J. Holendová, Generation X,Y and Z Preferences for Car-Sharing in Different Situations, ACC Journal, Liberec, TUL, p. 86-94, 8 pages, ISSN: 1803-9782, n. 2, [Online], 2022