Pavel Pelech

 Pavel Pelech QR VCARD
LinePositionDepartmentOffice number
+420 48535 2412Postgradual StudentDepartment of Marketing and TradeH06039

Publications

  1. P. Pelech, Marketing Communications in the Sharing Economy: Who Is the Target Segment for Car Sharing?, New Perspectives and Paradigms in Applied Economics and Business, Cham, Springer, ISBN: 978-3-031-23843-7, p. 155-166, 12 pages, ISSN: 21987246, [Online], 2023
  2. P. Pelech, Marketing Perspectives on Supply and Demand in the Sharing Economy: Who Are the Target Generations?, Central European Business Review, Praha, Faculty of Business Administration at the Prague University of Economics and Business, 22 pages, ISSN: 1805-4862, n. 3, [Online], 2023
  3. P. Pelech, A THREE GENERATIONAL STUDY OF PRODUCT PREFERENCE AND MOTIVATIONS TO PARTICIPATE IN THE SHARING ECONOMY, Proceedings of CBU in Economics and Business, Praha, ISBN: 978-80-908813-0-3, p. 57-63, 7 pages, ISSN: 2695-0707, [Online], 2022
  4. P. Pelech, J. Holendov√°, Generation X,Y and Z Preferences for Car-Sharing in Different Situations, ACC Journal, Liberec, TUL, p. 86-94, 8 pages, ISSN: 1803-9782, n. 2, [Online], 2022