Ing. Pavel Pelech

Ing. Pavel Pelech QR VCARD
LinePositionDepartmentOffice number
+420 48535 2412Postgradual StudentDepartment of Marketing and TradeH 06039

Publications

  1. P. Pelech, J. Dědková, An Examination of Generational Differences in the Sharing Economy: Understanding the Motivations of Idle Asset Owners and Their Impact on Peer-to-Peer Platform Management, Organizacija, Warsaw, Sciendo, p. 319-332, 14 pages, ISSN: 1318-5454, n. 4, [Online], 2024
  2. P. Pelech, J. Dědková, How to Support P2P Business in the Sharing Economy: Understand Generational Differences in Customer Motivations in Driving Demand for Idle Assets, Ekonomska Misao i Praksa, Dubrovnik, Univ Dubrovnik, p. 483-500, 17 pages, ISSN: 1330-1039, [Online], 2024
  3. P. Pelech, Marketing Communications in the Sharing Economy: Is the Brand of the Car Important to Car-Sharing Users?, New Perspectives and Paradigms in Applied Economics and Business, Springer, ISBN: 978-3-031-49950-0, p. 113-123, 11 pages, ISSN: 2198-7246, [Online], 2024
  4. P. Pelech, J. Dědková, Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy, Electronic Commerce Research, Dordrecht, Springer Nature, 16 pages, ISSN: 1389-5753, [Online], 2024
  5. T. Nalezená, P. Pelech, P. Kašparová, Salát na střeše pro podnikové procesy, [Online], 2024
  6. P. Pelech, J. Dědková, The Stranger Factor: How Familiarity Influences Sharing Behavior across Generations, Central European Business Review, Praha, Faculty of Business Administration at the Prague University of Economics and Business, p. 49-73, 25 pages, ISSN: 1805-4862, n. 3, [Online], 2024
  7. P. Pelech, Marketing Communications in the Sharing Economy: Who Is the Target Segment for Car Sharing?, New Perspectives and Paradigms in Applied Economics and Business, Cham, Springer, ISBN: 978-3-031-23843-7, p. 155-166, 12 pages, ISSN: 21987246, [Online], 2023
  8. P. Pelech, Marketing Perspectives on Supply and Demand in the Sharing Economy: Who Are the Target Generations?, Central European Business Review, Praha, Faculty of Business Administration at the Prague University of Economics and Business, p. 81-101, 22 pages, ISSN: 1805-4854, n. 3, [Online], 2023
  9. P. Pelech, A THREE GENERATIONAL STUDY OF PRODUCT PREFERENCE AND MOTIVATIONS TO PARTICIPATE IN THE SHARING ECONOMY, Proceedings of CBU in Economics and Business, Praha, ISBN: 978-80-908813-0-3, p. 57-63, 7 pages, ISSN: 2695-0707, [Online], 2022
  10. P. Pelech, J. Holendová, Generation X,Y and Z Preferences for Car-Sharing in Different Situations, ACC Journal, Liberec, TUL, p. 86-94, 8 pages, ISSN: 1803-9782, n. 2, [Online], 2022