Ing. Pavel Pelech

Ing. Pavel Pelech QR VCARD
LinePositionDepartmentOffice number
+420 48535 2412Postgradual StudentDepartment of Marketing and TradeH 06039

Publications

  1. P. Pelech, Unraveling the Impact of Demographics on the Path to Sustainability in the Sharing Economy, New Perspectives and Paradigms in Applied Economics and Business, Springer, 12 pages, 2025
  2. P. Pelech, J. Dědková, An Examination of Generational Differences in the Sharing Economy: Understanding the Motivations of Idle Asset Owners and Their Impact on Peer-to-Peer Platform Management, Organizacija, Warsaw, Sciendo, p. 319-332, 14 pages, ISSN: 1318-5454, n. 4, [Online], 2024
  3. P. Pelech, J. Dědková, How to Support P2P Business in the Sharing Economy: Understand Generational Differences in Customer Motivations in Driving Demand for Idle Assets, Ekonomska Misao i Praksa, Dubrovnik, Univ Dubrovnik, p. 483-500, 18 pages, ISSN: 1330-1039, n. 2, [Online], 2024
  4. P. Pelech, Marketing Communications in the Sharing Economy: Is the Brand of the Car Important to Car-Sharing Users?, New Perspectives and Paradigms in Applied Economics and Business, Springer, ISBN: 978-3-031-49950-0, p. 113-123, 11 pages, ISSN: 2198-7246, [Online], 2024
  5. P. Pelech, J. Dědková, Marketing setting up peer-to-peer electronic platforms to overcome generational barriers to participation in the sharing economy, Electronic Commerce Research, Dordrecht, Springer Nature, 16 pages, ISSN: 1389-5753, n. Issue 4, [Online], 2024
  6. T. Nalezená, P. Pelech, P. Kašparová, Salát na střeše pro podnikové procesy, [Online], 2024
  7. P. Pelech, J. Dědková, The Stranger Factor: How Familiarity Influences Sharing Behavior across Generations, Central European Business Review, Praha, Faculty of Business Administration at the Prague University of Economics and Business, p. 49-73, 25 pages, ISSN: 1805-4862, n. 3, [Online], 2024
  8. P. Pelech, Marketing Communications in the Sharing Economy: Who Is the Target Segment for Car Sharing?, New Perspectives and Paradigms in Applied Economics and Business, Cham, Springer, ISBN: 978-3-031-23843-7, p. 155-166, 12 pages, ISSN: 21987246, [Online], 2023
  9. P. Pelech, Marketing Perspectives on Supply and Demand in the Sharing Economy: Who Are the Target Generations?, Central European Business Review, Praha, Faculty of Business Administration at the Prague University of Economics and Business, p. 81-101, 22 pages, ISSN: 1805-4854, n. 3, [Online], 2023
  10. P. Pelech, A THREE GENERATIONAL STUDY OF PRODUCT PREFERENCE AND MOTIVATIONS TO PARTICIPATE IN THE SHARING ECONOMY, Proceedings of CBU in Economics and Business, Praha, ISBN: 978-80-908813-0-3, p. 57-63, 7 pages, ISSN: 2695-0707, [Online], 2022
  11. P. Pelech, J. Holendová, Generation X,Y and Z Preferences for Car-Sharing in Different Situations, ACC Journal, Liberec, TUL, p. 86-94, 8 pages, ISSN: 1803-9782, n. 2, [Online], 2022