Kateřina Postránecká

Kateřina Postránecká QR VCARD
LinePositionDepartmentOffice number
+420 48535 2364Postgradual StudentDepartment of Marketing and TradeH 06040

Publications

  1. K. Postránecká, F. Dvořáček, Evaluating user accessible artificial intelligence in optimizing performance advertising campaigns, KNOWCON 2023 Knowledge on Economics and Management, ISBN: 978-80-244-6390-2, 203 pages, 2026
  2. K. Postránecká, F. Dvořáček, Effective creativity against banner blindness, Proceedings of the 16th International Conference Liberec Economic Forum 2023, ISBN: 978-80-7494-672-1, 230 pages, 2023