Ing. Otakar Ungerman, Ph.D.

Ing. Otakar Ungerman, Ph.D. QR VCARD
LinePositionDepartmentOffice number
+420 48535 2417Vice-DeanOffice of the Dean of the Faculty of Economics
+420 48535 2417EmployeeDepartment of Marketing and TradeH06044

Publications

  1. O. Ungerman, J. Novotová, Extending a Brand into Another Segment as a Means of Gaining a Competitive Advantage, Journal of Competitiveness, Zlín, Tomas Bata University in Zlín, p. 137-154, 17 pages, ISSN: 1804-171X, n. 4, [Online], 2022
  2. J. Novotová, O. Ungerman, Generation X and Y and their view on the brand extension into new segments, Ekonomika management inovace, Olomouc, Moravian Business College Olomouc, p. 21-32, 11 pages, ISSN: 1804-1299, n. 1, [Online], 2022
  3. P. Rydvalová, J. Novotová, T. Semerádová, J. Šimanová, O. Ungerman, D. Vrbík, Nezávislá pilotní studie monitorovacích indikátorů kulturních a kreativních odvětví na Liberecku, Magistrát města Liberec, 92 pages, 2022
  4. L. Červová, O. Ungerman, Aktualizace analytické části Strategie rozvoje cestovního ruchu v Libereckém kraji, 34 pages, [Online], 2021
  5. O. Ungerman, J. Dědková, Current Implementation of the Circular Economy in Enterprises in the Czech Republic, Review of Economic Perspectives, WARSAW, Sciendo, p. 189-213, 25 pages, ISSN: 1213-2446, n. 2, [Online], 2021
  6. J. Dědková, O. Ungerman, Environmental Activities of Consumersas part of a Circular Economy, Opportunities and Threats to Current Business Management in Cross-border Comparison 2021, ISBN: 978-3-86367-02, 14 pages, 2021
  7. L. Červová, O. Ungerman, J. Dědková, Strategie rozvoje Turistického regionu Jizerské hory, 41 pages, [Online], 2021
  8. J. Dědková, O. Ungerman, Analysis of tourism services in the Czech-Polish part of the Euroregion Neisse, Trendy v podnikání, Plzeň, University of West Bohemia, p. 21-30, 10 pages, ISSN: 1805-0603, n. 1, [Online], 2020
  9. L. Červová, J. Dědková, O. Ungerman, Analýza a návrh strategie rozvoje cestovního ruchu v Libereckém kraji - analytická část, 36 pages, 2020
  10. S. Myslivcová, O. Ungerman, J. Dědková, The current perception of personnel marketing, Scientific Papers of the University of Pardubice, Series D: Faculty of Economics and Administration, Pardubice, University of Pardubice, p. 161-173, 13 pages, ISSN: 1211-555X, n. 45, [Online], 2020
  11. J. Dědková, O. Ungerman, Film-Induced Tourism as a Support of a Tourist Region’s Competitive Ability, Conference Proceedings from International Scientific Conference “The Poprad Economic and Management Forum 2019: Current trends and challenges in businesses management”, 17th–18thOctober 2019, Poprad, Slovak Republic, Ružomberok, VERBUM,Catholic University in Ružomberok, ISBN: 978-80-561-0671-6, p. 393-404, 12 pages, [Online], 2019
  12. O. Ungerman, J. Dědková, Marketing Innovations in Industry 4.0 and Their Impacts on Current Enterprises, Applied Sciences, Basel Switzerland, MDPI AG, 1, 21 pages, ISSN: 2076-3417, n. 18, [Online], 2019
  13. O. Ungerman, J. Dědková, Model of the circular economy and its application in business practice, Environment, Development and Sustainability, Netherlands, Springer Science and Business Media LLC, 1, p. 3407-3432, 26 pages, ISSN: 1573-2975, n. 4, [Online], 2019
  14. S. Myslivcová, J. Dědková, O. Ungerman, The Current Perception of Personnel Marketing, Scientific Papers of the University of Pardubice, Series D: Faculty of Economics and Administration, Pardubice, University of Pardubice, 1, p. 161-173, 13 pages, ISSN: 1211-555X, n. 45, [Online], 2019
  15. O. Ungerman, J. Dědková, Consumer perception of the impact of innovative marketing resulting from implementation of Industry 4.0, International Scientific Conference of Business Economics Management and Marketing – ISCOBEMM 2018, Česká republika, MASARYKOVA UNIV, ZEROTINOVO NAM 617-9, BRNO 601 77, CZECH REPUBLIC, ISBN: 978-80-210-9164-1, p. 225-231, 7 pages, [Online], 2018
  16. O. Ungerman, S. Myslivcová, Current Use of Personnel Marketing in Czech Companies, Ad Alta: Journal of Interdisciplinary Research, HRADEC KRÁLOVE, MAGNANIMITAS, 1, p. 232-239, 8 pages, ISSN: 1804-7890, n. 1, [Online], 2018
  17. O. Ungerman, J. Dědková, Innovation in Marketing and How it is Perceived by Customers, 31st IBIMA Conference, Italy, 1, ISBN: 978-0-9998551-0-2, p. 2473-2480, 8 pages, [Online], 2018
  18. O. Ungerman, J. Dědková, K. Gurinová, The Impact of Marketing Innovation on the Competitiveness of Enterprises in the Context of Industry 4.0, Journal of Competitiveness, Zlín, Tomas Bata University in Zlin, 1, p. 132-148, 17 pages, ISSN: 1804-171X, n. 2, [Online], 2018
  19. O. Ungerman, J. Dědková, Innovative Marketing in the Context of Industrie 4.0, Liberec Economic Forum 2017, Liberec, Technical University of Liberec, ISBN: 978-80-7494-349-2, p. 162-170, 9 pages, 2017
  20. O. Ungerman, Possibilities for the use of marketing communication by German companies in the field of wine tourism, opportunities and treats to current business management in cross-border comparison 2017, Chemitz, GUC - Verlag der Gesellschaft für Unternehmensrechnung und Controlling, ISBN: 978-3-86367-051-1, p. 173-181, 9 pages, 2017
  21. J. Dědková, O. Ungerman, Tourism in the Czech-Polish Border Area of Euroregion Nisa, The Poprad Economic and Management Forum 2017, 1, ISBN: 978-80-561-0519-1, p. 230-241, 12 pages, 2017
  22. O. Ungerman, S. Myslivcová, Options of evaluation of identification questions in marketing research, International Conference on Advances in Information Processing and Communication Technology - IPCT 2016, Roma, Institute of Research Engineers and Doctors, ISBN: 978-1-63248-099-6, p. 71-75, 5 pages, [Online], 2016
  23. S. Myslivcová, O. Ungerman, Personnel Marketing in the Czech Economy: Past And Present, ACC Journal, Liberec, Technická univerzita v Liberci, 2, p. 28-44, 17 pages, ISSN: 1803-9782, n. 2, 2016
  24. O. Ungerman, Strategic decision-making in the field of Corporate identity, Ekonomika management inovace, Olomouc, Moravská vysoká škola Olomouc,, 1, p. 32-45, 14 pages, ISSN: 1804-1299, n. 3, [Online], 2016
  25. O. Ungerman, Use of Social Networks in Personnel Marketing, International Scientific Conference of Business Economics, Marketing and Management (ISCOBEMM 2016), Brno, Masaryk University, 1, ISBN: 978-80-210-8348-6, p. 73-82, 10 pages, [Online], 2016
  26. O. Ungerman, Ways of Using Social Networks for Hr Purposes, Hradec Economic Days, Hradec Králové, University of Hradec Králové, 1, ISBN: 978-80-7435-636-0, p. 1141-1148, 8 pages, ISSN: 2464-6059, [Online], 2016
  27. O. Ungerman, Aspekty marketingové komunikace při světové sportovní akci na území české republiky, Hradecké ekonomické dny 2015, Hradec Králové, Gaudeamus, 1, ISBN: 978-80-7435-548-6, p. 265-273, 8 pages, 2015
  28. O. Ungerman, Corporate Risks Related to Involvement in International Trade, Opportunities and threats to current business management in cross-border comparison 2015, Chemnitz, GUC - Verlag der Gesellschaft für Unternehmensrechnung und Controlling, 1, ISBN: 978-3-86367-038-2, p. 127-138, 10 pages, 2015
  29. O. Ungerman, Social Media As a Marketing Communication Tool Used by Family Firms, Acta Academica Karviniensia, 1, p. 148-162, 15 pages, ISSN: 1212-415X, n. 2, 2015
  30. O. Ungerman, Use of social networks in personnel marketing, Liberec Economic Forum 2015, Liberec, Technical University of Liberec, 1, ISBN: 978-80-7494-225-9, p. 409-421, 13 pages, 2015
  31. O. Ungerman, I. Honzáková, Cultural Tourism and Its Impact on the Economy, Applied Social Science, Newark, Informacion Engineering Research Institute, 1, ISBN: 978-1-61275-066-8, p. 105-113, 9 pages, ISSN: 2160-1070, 2014
  32. O. Ungerman, I. Honzáková, Economic Impact of Marketing Event Hosting on Gross Value Added, Proceedings of the 2nd International Conference on Management, Leadership and Governance ICMLG 2014, Wellesley, Massachusetts, USA, Academic Conferences and Publishing International Limited, 1, ISBN: 978-1-909507-98-2, p. 360;369, ISSN: 2049-6818, 2014
  33. O. Ungerman, I. Honzáková, Identification of Opportunities to Improve Cooperation between Companies in Nisa Euroregion, Opportunities and Threats to Current Business Management in Cross-border Comparison 2014, Chemnitz, Verlag der GUC, 1, ISBN: 978-3-86367-029-0, p. 63-74, 12 pages, 2014
  34. O. Ungerman, S. Myslivcová, Model of Communication Usable for Small and Medium-sized Companies for the Consumer Communication in Social Media, E+M Ekonomie a Management, Liberec, Technická univerzita v Liberci, 1, p. 167-184, 18 pages, ISSN: 1212-3609, n. 1, 2014
  35. O. Ungerman, I. Honzáková, The Effect of the Direct Economic Impact on Employees´ Compensation Which Arise in Organising of the Event, SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS, Sofia, SGEM, 1, ISBN: 978-619-7105-27-8, p. 589-596, 8 pages, ISSN: 2367-5659, 2014
  36. O. Ungerman, Využití sociálních médií malými a středními podniky v komunikaci se spotřebitelem, Liberec, Technická univerzita v Liberci, 1, ISBN: 978-80-7494-157-3, 2014
  37. O. Ungerman, S. Myslivcová, Identification of Factors Which Influence Satisfaction with Corporate Communication Delivered through Social Media, International Conference on Management, Leadership and Governance, Bangkok, Bangkok University, 1, ISBN: 978-1-909507-00-5, p. 400;407, ISSN: 2049-6818, 2013
  38. I. Honzáková, S. Myslivcová, O. Ungerman, Market Analysis for Language Services in the Czech Republic, Proceedings of the 11th International Conference Liberec Economic Forum 2013, Liberec, Technická univerzita v Liberci, 1, ISBN: 978-80-7372-953-0, p. 212;221, 2013
  39. I. Honzáková, J. Marková, S. Myslivcová, O. Ungerman, Využitelnost uchovaných dat v CRM systému na průmyslových trzích v Libereckém kraji, 2013
  40. O. Ungerman, S. Myslivcová, Identification of variables that influence satisfaction with communication of companies via social media, ACC Journal, Liberec, Technická univerzita v Liberci, 1, p. 196;202, ISSN: 1803-9782, n. 2, 2012
  41. O. Ungerman, Identifikace nástrojů firemní komunikace využitelné pro sociální média, 2012
  42. O. Ungerman, Spokojenost spotřebitelů se současnou komunikací na sociálních médiích, 2012
  43. I. Honzáková, S. Myslivcová, O. Ungerman, Trendy marketingové komunikace uskutečňované prostřednictvím facebooku, 2012
  44. O. Ungerman, Analysis of social media marketing communication, 2011
  45. O. Ungerman, Výběr zaměstnanců v prostředí malých firem, 2010
  46. O. Ungerman, Závislost prodeje osobních automobilů na změně ceny v období ekonomické recese, 2009