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Ing. Petr Weinlich, Ph.D.

Ing. Petr Weinlich, Ph.D. QR VCARD
LinePositionDepartmentOffice number
+420 48535 2413Deputy Head of DepartmentDepartment of InformaticsH04026

Publications

  1. T. Semerádová, P. Weinlich, Readiness of Small and Medium Enterprises for Marketing Automation, ACC Journal, Liberec, Academic Coordination Centre at Euroregion Neisse, p. 54-68, 15 pages, ISSN: 1803-9782, [Online], 2020
  2. T. Semerádová, P. Weinlich, Computer Estimation of Customer Similarity with Facebook Lookalikes: Advantages and Disadvantages of Hyper-targeting, IEEE Access, Institute of Electrical and Electronics Engineers (IEEE), p. 153365-153377, 13 pages, ISSN: 2169-3536, [Online], 2019
  3. T. Semerádová, P. Weinlich, Impacts of Online Advertising on Business Performance, Advances in Marketing, Customer Relationship Management, and E-Services, Pennsylvania, USA, IGI Global, 1, ISBN: 978-1-79981-618-8, 262 pages, 2019
  4. T. Semerádová, P. Weinlich, Marketing na Facebooku a Instagramu, Brno, Computer Press, 1, ISBN: 978-80-251-4959-1, 192 pages, 2019
  5. T. Semerádová, P. Weinlich, Reaching Your Customers Using Facebook and Google Dynamic Ads, Impacts of Online Advertising on Business Performance, Pennsylvania, USA, IGI Global, ISBN: 978-1-79981-618-8, p. 177-199, 17 pages, [Online], 2019
  6. T. Semerádová, P. Weinlich, The (In)Effectiveness of In-stream Video Ads, Impacts of Online Advertising on Business Performance, Pennsylvania, USA, IGI Global, ISBN: 978-1-79981-618-8, p. 200-225, 20 pages, [Online], 2019
  7. T. Semerádová, P. Weinlich, Website Quality and Shopping Behavior - Quantitative and Qualitative Evidence, Switzerland, Springer International Publishing, 1, ISBN: 978-3-030-44440-2, 137 pages, [Online], 2019
  8. T. Semerádová, P. Weinlich, Calculation of Facebook Marketing Effectiveness in Terms of ROI, Leveraging Computer-Mediated Marketing Environments, London, IGI Global, 1, ISBN: 978-1-5225-7344-9, p. 286-310, 25 pages, [Online], 2018
  9. P. Weinlich, T. Semerádová, Mobile sound processing as the source of competitive advantage in online marketing environment, 31st IBIMA Conference, ISBN: 978-0-9998551-0-2, 7 pages, 2018
  10. T. Semerádová, P. Weinlich, User Survey of Website Quality in the Liberec Region, Liberec Informatics Forum: ICT in the role of services, Liberec, Vysokoškolský podnik Liberec, ISBN: 9788074944321, p. 101-108, 8 pages, 2018
  11. T. Semerádová, P. Weinlich, Uživatelské parametry webového designu, Liberec, Vysokoškolský podnik Liberec, ISBN: 978-80-7494-448-2, 126 pages, 2018
  12. T. Semerádová, P. Weinlich, Assessing banner ads effectiveness based on the type of the creative content, 31st IBIMA Conference, ISBN: 978-0-9998551-0-2, 8 pages, 2017
  13. T. Semerádová, P. Weinlich, Evaluating the possibilities of mobile video production and post-production using mobile devices and applications, Proceedings of the 29th International Business Information Management Association Conference - Education Excellence and Innovation Management through Vision 2020: From Regional Development Sustainability to Global Economic Growth, Vienna, International Business Information Management Association, ISBN: 978-0-9860419-7-6, p. 1521-1528, 8 pages, 2017
  14. T. Semerádová, P. Weinlich, Mobile vs. Desktop Targeting of Multimedia Advertisements on Facebook, Liberec Economic Forum 2017, Liberec, Technical University of Liberec, 1, ISBN: 978-80-7494-349-2, p. 267-274, 8 pages, 2017
  15. T. Semerádová, P. Weinlich, Broadening the scope of user experience design with behavioral psychology, Proceedings of the 28th International Business Information Management Association Conference - Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth, Spain, IBIMA Publishing, 1, ISBN: 978-0-9860419-8-3, p. 2555-2560, 5 pages, 2016
  16. T. Semerádová, P. Weinlich, Testing sound attributes of mobile application in different environements, Proceedings of the International Conference: Liberec Informatics Forum 2016, Liberec, Vysokoškolský podnik Liberec, 1, ISBN: 978-80-7494-303-4, p. 130-137, 8 pages, 2016
  17. T. Semerádová, P. Weinlich, Managing Information During the Design of an Early Warning Mobile Application, Transdisciplinarity and Communicative Action, Pianoro, Medimond S. r. l., 1, ISBN: 978-88-7587-713-2, p. 685-689, 5 pages, 2015
  18. T. Semerádová, P. Weinlich, Usability Testing of Early Warning Mobile Applications with Eye Tracking, Innovation Management and Sustainable Economic Competitive Advantage: From Regional Development to Global Growth, Madrid, International Business Information Management Association, 1, ISBN: 978-0-9860419-5-2, p. 248-254, 7 pages, 2015
  19. T. Semerádová, P. Weinlich, D. Kubát, Citizen-centered Emergency Communication Systems: Emphasizing the Role of Individuals in Crisis Response, IDIMT 2014: Networking Societies - Cooperation and Conflict, Linz, TRAUNER Druck GmbH and Co KG, 1, ISBN: 978-3-99033-340-2, p. 221;228, 2014
  20. D. Kubát, P. Weinlich, T. Semerádová, Concept of an Early Warning in Traffic and Its Data Security Aspects, IBIMA 2014: Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation, Milano, International Business Information Management Association (IBIMA), 1, ISBN: 978-0-9860419-3-8, p. 1595, 1603, 2 pages, 2014
  21. D. Kubát, P. Weinlich, T. Semerádová, Data Security Concerns of Future Ecall Users, IDIMT 2014 - Networking Societies - Cooperation and Conflict, Linz, Johannes Kepler Universität, 1, ISBN: 9783990333402, p. 21-27, 7 pages, 2014
  22. P. Weinlich, D. Kubát, T. Semerádová, Design of an Early Warning Mobile Application, Idimt 2014, Linz, Trauner Druck GmbH and Co KG, 1, ISBN: 978-3-99033-340-2, p. 37;43, 2014
  23. T. Semerádová, P. Weinlich, D. Kubát, Managing Crisis Communication During Disasters: a Virtual Team Approach, IBIMA 2014: Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation, Milano, International Business Information Management Association (IBIMA), 1, ISBN: 978-0-9860419-3-8, p. 1629-1632, 4 pages, 2014
  24. P. Weinlich, T. Semerádová, New Trends in Digital Marketing and the Possibilities of Their Application in Business Marketing Strategies, IBIMA 2014: Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation, Milano, International Business Information Management Association (IBIMA), 1, ISBN: 978-0-9860419-3-8, p. 1989;1993, 2014
  25. P. Weinlich, D. Kubát, T. Semerádová, The Role of Audio in Digital Marketing, Sborník příspěvků Mezinárodní konference: Liberecké informatické fórum 2014, Liberec, Technická univerzita v Liberci, 1, ISBN: 978-80-7494-148-1, p. 128;132, 2014
  26. P. Weinlich, Multimédia a e-learning, Sborník příspěvků Mezinárodní konference Liberecké informatické fórum 2012, Liberec, Technická univerzita v Liberci, 1, ISBN: 978-80-7372-907-3, p. 140;145, 2012
  27. P. Weinlich, Elearning a Moodle, Sborník příspěvků Mezinárodní konference: Liberecké informatické fórum 2011, Liberec, Technická univerzita v Liberci, 1, ISBN: 978-80-7372-772-7, p. 127;134, 2011
  28. P. Weinlich, Síla multimédií – elearning, Liberecké informatické fórum 2010, Liberec, Technická univerzita v Liberci, 1, ISBN: 9788073726560, p. 147;152, 2010
  29. M. Dubová, P. Weinlich, E-learning - tvorba interaktivních kurzů a jejich hodnocení, Liberecké informatické fórum 2008, Liberec, Technická univerzita v Liberci, 1, ISBN: 9788073724085, p. 94;101, 2008