Ing. Petr Weinlich, Ph.D.

Ing. Petr Weinlich, Ph.D. QR VCARD
LinePositionDepartmentOffice number
+420 48535 2413Head of DepartmentDepartment of InformaticsH 04026

Publications

  1. T. Semerádová, P. Weinlich, Development of an Influencer-Brand Congruence Measurement Framework for Recommender Systems, Cogent Business & Management, Taylor and Francis, 12 pages, ISSN: 2331-1975, n. 1, [Online], 2023
  2. T. Semerádová, P. Weinlich, The Impacts of Cookie Regime Changes on the Effectiveness of Automatic Retargeting in Advertising, Innovative Marketing, Hryhorii Skovoroda, LLC CPC Business Perspectives, p. 101-114, 14 pages, ISSN: 1814-2427, n. 2, [Online], 2023
  3. T. Semerádová, P. Weinlich, Changes in Grocery Shopping Patterns Due to COVID-19: The Case of the Czech Online Food Markets, Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19, IGI Global, 1, ISBN: 978-1-79988-294-7, p. 23-48, 26 pages, 2022
  4. P. Weinlich, T. Semerádová, Conceptual Framework of Influencer’s Marketing Power, Advances in Digital Marketing and eCommerce Third International Conference 2022, Springer, ISBN: 978-3-031-05728-1, p. 104-111, 8 pages, ISSN: 2198-7246, 2022
  5. P. Weinlich, T. Semerádová, Emotional, Cognitive and Conative Response to Influencer Marketing, New Techno-Humanities, Elsevier, 12 pages, ISSN: 2664-3294, n. 1, [Online], 2022
  6. T. Semerádová, P. Weinlich, Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19, IGI Global, 1, ISBN: 978-1-79988-294-7, 275 pages, [Online], 2022
  7. T. Semerádová, P. Weinlich, The Place of Virtual Reality in E-Retail: Viable Shopping Environment or Just a Game, Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19, IGI Global, 1, ISBN: 978-1-79988-294-7, p. 92-117, 26 pages, 2022
  8. T. Semerádová, P. Weinlich, P. Švermová, Evaluative Framework for Digital Competitiveness, Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing, Cham, Springer Nature, 1, ISBN: 9783030931308, p. 27-55, 28 pages, 2021
  9. T. Semerádová, P. Weinlich, P. Švermová, M. Lamr, L. Suková, L. Míková, M. Dostál, Faktory úspěšnosti elektronického podnikání, 1, ISBN: 978-80-7494-572-4, 130 pages, 2021
  10. T. Semerádová, P. Weinlich, P. Švermová, M. Lamr, L. Suková, L. Míková, M. Dostál, Jak na digitální marketingovou strategii firmy, Liberec, Technická univerzita v Liberci, 1, ISBN: 978-80-7494-564-9, 192 pages, 2021
  11. P. Weinlich, T. Semerádová, Product Endorsement by Opinion Leaders – the Case of Youtube Community, Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing, Cham, Springer Nature, 1, ISBN: 9783030931308, p. 207-239, 32 pages, 2021
  12. T. Semerádová, P. Weinlich, Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, IGI Global, 1, ISBN: 978-1-79989-020-1, 1865 pages, [Online], 2021
  13. T. Semerádová, P. Weinlich, The Broad and Narrow Definition of E-Commerce, Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing, Cham, Springer Nature, 1, ISBN: 9783030931308, p. 1-26, 25 pages, 2021
  14. T. Semerádová, P. Weinlich, Readiness of Small and Medium Enterprises for Marketing Automation, ACC Journal, Liberec, Academic Coordination Centre at Euroregion Neisse, p. 54-68, 15 pages, ISSN: 1803-9782, [Online], 2020
  15. T. Semerádová, P. Weinlich, Computer Estimation of Customer Similarity with Facebook Lookalikes: Advantages and Disadvantages of Hyper-targeting, IEEE Access, Institute of Electrical and Electronics Engineers (IEEE), p. 153365-153377, 13 pages, ISSN: 2169-3536, [Online], 2019
  16. T. Semerádová, P. Weinlich, Impacts of Online Advertising on Business Performance, Advances in Marketing, Customer Relationship Management, and E-Services, Pennsylvania, USA, IGI Global, 1, ISBN: 978-1-79981-618-8, 262 pages, 2019
  17. T. Semerádová, P. Weinlich, Marketing na Facebooku a Instagramu, Brno, Computer Press, 1, ISBN: 978-80-251-4959-1, 192 pages, 2019
  18. T. Semerádová, P. Weinlich, Reaching Your Customers Using Facebook and Google Dynamic Ads, Impacts of Online Advertising on Business Performance, Pennsylvania, USA, IGI Global, ISBN: 978-1-79981-618-8, p. 177-199, 17 pages, [Online], 2019
  19. T. Semerádová, P. Weinlich, The (In)Effectiveness of In-stream Video Ads, Impacts of Online Advertising on Business Performance, Pennsylvania, USA, IGI Global, ISBN: 978-1-79981-618-8, p. 200-225, 20 pages, [Online], 2019
  20. T. Semerádová, P. Weinlich, Website Quality and Shopping Behavior - Quantitative and Qualitative Evidence, Switzerland, Springer International Publishing, 1, ISBN: 978-3-030-44440-2, 137 pages, [Online], 2019
  21. T. Semerádová, P. Weinlich, Calculation of Facebook Marketing Effectiveness in Terms of ROI, Leveraging Computer-Mediated Marketing Environments, London, IGI Global, 1, ISBN: 978-1-5225-7344-9, p. 286-310, 25 pages, [Online], 2018
  22. P. Weinlich, T. Semerádová, Mobile sound processing as the source of competitive advantage in online marketing environment, 31st IBIMA Conference, ISBN: 978-0-9998551-0-2, 7 pages, 2018
  23. T. Semerádová, P. Weinlich, User Survey of Website Quality in the Liberec Region, Liberec Informatics Forum: ICT in the role of services, Liberec, Vysokoškolský podnik Liberec, ISBN: 9788074944321, p. 101-108, 8 pages, 2018
  24. T. Semerádová, P. Weinlich, Uživatelské parametry webového designu, Liberec, Vysokoškolský podnik Liberec, ISBN: 978-80-7494-448-2, 126 pages, 2018
  25. T. Semerádová, P. Weinlich, Assessing banner ads effectiveness based on the type of the creative content, 31st IBIMA Conference, ISBN: 978-0-9998551-0-2, 8 pages, 2017
  26. T. Semerádová, P. Weinlich, Evaluating the possibilities of mobile video production and post-production using mobile devices and applications, Proceedings of the 29th International Business Information Management Association Conference - Education Excellence and Innovation Management through Vision 2020: From Regional Development Sustainability to Global Economic Growth, Vienna, International Business Information Management Association, ISBN: 978-0-9860419-7-6, p. 1521-1528, 8 pages, 2017
  27. T. Semerádová, P. Weinlich, Mobile vs. Desktop Targeting of Multimedia Advertisements on Facebook, Liberec Economic Forum 2017, Liberec, Technical University of Liberec, 1, ISBN: 978-80-7494-349-2, p. 267-274, 8 pages, 2017
  28. T. Semerádová, P. Weinlich, Broadening the scope of user experience design with behavioral psychology, Proceedings of the 28th International Business Information Management Association Conference - Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth, Spain, IBIMA Publishing, 1, ISBN: 978-0-9860419-8-3, p. 2555-2560, 5 pages, 2016
  29. T. Semerádová, P. Weinlich, Testing sound attributes of mobile application in different environements, Proceedings of the International Conference: Liberec Informatics Forum 2016, Liberec, Vysokoškolský podnik Liberec, 1, ISBN: 978-80-7494-303-4, p. 130-137, 8 pages, 2016
  30. T. Semerádová, P. Weinlich, Managing Information During the Design of an Early Warning Mobile Application, Transdisciplinarity and Communicative Action, Pianoro, Medimond S. r. l., 1, ISBN: 978-88-7587-713-2, p. 685-689, 5 pages, 2015
  31. T. Semerádová, P. Weinlich, Usability Testing of Early Warning Mobile Applications with Eye Tracking, Innovation Management and Sustainable Economic Competitive Advantage: From Regional Development to Global Growth, Madrid, International Business Information Management Association, 1, ISBN: 978-0-9860419-5-2, p. 248-254, 7 pages, 2015
  32. T. Semerádová, P. Weinlich, D. Kubát, Citizen-centered Emergency Communication Systems: Emphasizing the Role of Individuals in Crisis Response, IDIMT 2014: Networking Societies - Cooperation and Conflict, Linz, TRAUNER Druck GmbH and Co KG, 1, ISBN: 978-3-99033-340-2, p. 221;228, 2014
  33. D. Kubát, P. Weinlich, T. Semerádová, Concept of an Early Warning in Traffic and Its Data Security Aspects, IBIMA 2014: Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation, Milano, International Business Information Management Association (IBIMA), 1, ISBN: 978-0-9860419-3-8, p. 1595, 1603, 2 pages, 2014
  34. D. Kubát, P. Weinlich, T. Semerádová, Data Security Concerns of Future Ecall Users, IDIMT 2014 - Networking Societies - Cooperation and Conflict, Linz, Johannes Kepler Universität, 1, ISBN: 9783990333402, p. 21-27, 7 pages, 2014
  35. P. Weinlich, D. Kubát, T. Semerádová, Design of an Early Warning Mobile Application, Idimt 2014, Linz, Trauner Druck GmbH and Co KG, 1, ISBN: 978-3-99033-340-2, p. 37;43, 2014
  36. T. Semerádová, P. Weinlich, D. Kubát, Managing Crisis Communication During Disasters: a Virtual Team Approach, IBIMA 2014: Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation, Milano, International Business Information Management Association (IBIMA), 1, ISBN: 978-0-9860419-3-8, p. 1629-1632, 4 pages, 2014
  37. P. Weinlich, T. Semerádová, New Trends in Digital Marketing and the Possibilities of Their Application in Business Marketing Strategies, IBIMA 2014: Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation, Milano, International Business Information Management Association (IBIMA), 1, ISBN: 978-0-9860419-3-8, p. 1989;1993, 2014
  38. P. Weinlich, D. Kubát, T. Semerádová, The Role of Audio in Digital Marketing, 2014
  39. P. Weinlich, Multimédia a e-learning, 2012
  40. P. Weinlich, Elearning a Moodle, 2011
  41. P. Weinlich, Síla multimédií – elearning, 2010
  42. M. Dubová, P. Weinlich, E-learning - tvorba interaktivních kurzů a jejich hodnocení, 2008