Ing. Petr Weinlich, Ph.D.

Ing. Petr Weinlich, Ph.D. QR VCARD
LinePositionDepartmentOffice number
+420 48535 2413Head of DepartmentDepartment of InformaticsH04026

Publications

  1. T. Semerádová, P. Weinlich, The Impacts of Cookie Regime Changes on the Effectiveness of Automatic Retargeting in Advertising, Innovative Marketing, Hryhorii Skovoroda, LLC CPC Business Perspectives, p. 101-114, 14 pages, ISSN: 1814-2427, n. 2, 2023
  2. T. Semerádová, P. Weinlich, Changes in Grocery Shopping Patterns Due to COVID-19: The Case of the Czech Online Food Markets, Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19, IGI Global, 1, ISBN: 978-1-79988-294-7, p. 23-48, 26 pages, 2022
  3. P. Weinlich, T. Semerádová, Conceptual Framework of Influencer’s Marketing Power, Advances in Digital Marketing and eCommerce Third International Conference 2022, Springer, ISBN: 978-3-031-05728-1, p. 104-111, 8 pages, ISSN: 2198-7246, 2022
  4. P. Weinlich, T. Semerádová, Emotional, Cognitive and Conative Response to Influencer Marketing, New Techno-Humanities, Elsevier, 12 pages, ISSN: 2664-3294, n. 1, [Online], 2022
  5. T. Semerádová, P. Weinlich, Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19, IGI Global, 1, ISBN: 978-1-79988-294-7, 275 pages, [Online], 2022
  6. T. Semerádová, P. Weinlich, The Place of Virtual Reality in E-Retail: Viable Shopping Environment or Just a Game, Moving Businesses Online and Embracing E-Commerce: Impact and Opportunities Caused by COVID-19, IGI Global, 1, ISBN: 978-1-79988-294-7, p. 92-117, 26 pages, 2022
  7. T. Semerádová, P. Weinlich, P. Švermová, Evaluative Framework for Digital Competitiveness, Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing, Cham, Springer Nature, 1, ISBN: 9783030931308, p. 27-55, 28 pages, 2021
  8. T. Semerádová, P. Weinlich, P. Švermová, M. Lamr, L. Suková, L. Míková, M. Dostál, Faktory úspěšnosti elektronického podnikání, 1, ISBN: 978-80-7494-572-4, 130 pages, 2021
  9. T. Semerádová, P. Weinlich, P. Švermová, M. Lamr, L. Suková, L. Míková, M. Dostál, Jak na digitální marketingovou strategii firmy, Liberec, Technická univerzita v Liberci, 1, ISBN: 978-80-7494-564-9, 192 pages, 2021
  10. P. Weinlich, T. Semerádová, Product Endorsement by Opinion Leaders – the Case of Youtube Community, Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing, Cham, Springer Nature, 1, ISBN: 9783030931308, p. 207-239, 32 pages, 2021
  11. T. Semerádová, P. Weinlich, Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, IGI Global, 1, ISBN: 978-1-79989-020-1, 1865 pages, [Online], 2021
  12. T. Semerádová, P. Weinlich, The Broad and Narrow Definition of E-Commerce, Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing, Cham, Springer Nature, 1, ISBN: 9783030931308, p. 1-26, 25 pages, 2021
  13. T. Semerádová, P. Weinlich, Readiness of Small and Medium Enterprises for Marketing Automation, ACC Journal, Liberec, Academic Coordination Centre at Euroregion Neisse, p. 54-68, 15 pages, ISSN: 1803-9782, [Online], 2020
  14. T. Semerádová, P. Weinlich, Computer Estimation of Customer Similarity with Facebook Lookalikes: Advantages and Disadvantages of Hyper-targeting, IEEE Access, Institute of Electrical and Electronics Engineers (IEEE), p. 153365-153377, 13 pages, ISSN: 2169-3536, [Online], 2019
  15. T. Semerádová, P. Weinlich, Impacts of Online Advertising on Business Performance, Advances in Marketing, Customer Relationship Management, and E-Services, Pennsylvania, USA, IGI Global, 1, ISBN: 978-1-79981-618-8, 262 pages, 2019
  16. T. Semerádová, P. Weinlich, Marketing na Facebooku a Instagramu, Brno, Computer Press, 1, ISBN: 978-80-251-4959-1, 192 pages, 2019
  17. T. Semerádová, P. Weinlich, Reaching Your Customers Using Facebook and Google Dynamic Ads, Impacts of Online Advertising on Business Performance, Pennsylvania, USA, IGI Global, ISBN: 978-1-79981-618-8, p. 177-199, 17 pages, [Online], 2019
  18. T. Semerádová, P. Weinlich, The (In)Effectiveness of In-stream Video Ads, Impacts of Online Advertising on Business Performance, Pennsylvania, USA, IGI Global, ISBN: 978-1-79981-618-8, p. 200-225, 20 pages, [Online], 2019
  19. T. Semerádová, P. Weinlich, Website Quality and Shopping Behavior - Quantitative and Qualitative Evidence, Switzerland, Springer International Publishing, 1, ISBN: 978-3-030-44440-2, 137 pages, [Online], 2019
  20. T. Semerádová, P. Weinlich, Calculation of Facebook Marketing Effectiveness in Terms of ROI, Leveraging Computer-Mediated Marketing Environments, London, IGI Global, 1, ISBN: 978-1-5225-7344-9, p. 286-310, 25 pages, [Online], 2018
  21. P. Weinlich, T. Semerádová, Mobile sound processing as the source of competitive advantage in online marketing environment, 31st IBIMA Conference, ISBN: 978-0-9998551-0-2, 7 pages, 2018
  22. T. Semerádová, P. Weinlich, User Survey of Website Quality in the Liberec Region, Liberec Informatics Forum: ICT in the role of services, Liberec, Vysokoškolský podnik Liberec, ISBN: 9788074944321, p. 101-108, 8 pages, 2018
  23. T. Semerádová, P. Weinlich, Uživatelské parametry webového designu, Liberec, Vysokoškolský podnik Liberec, ISBN: 978-80-7494-448-2, 126 pages, 2018
  24. T. Semerádová, P. Weinlich, Assessing banner ads effectiveness based on the type of the creative content, 31st IBIMA Conference, ISBN: 978-0-9998551-0-2, 8 pages, 2017
  25. T. Semerádová, P. Weinlich, Evaluating the possibilities of mobile video production and post-production using mobile devices and applications, Proceedings of the 29th International Business Information Management Association Conference - Education Excellence and Innovation Management through Vision 2020: From Regional Development Sustainability to Global Economic Growth, Vienna, International Business Information Management Association, ISBN: 978-0-9860419-7-6, p. 1521-1528, 8 pages, 2017
  26. T. Semerádová, P. Weinlich, Mobile vs. Desktop Targeting of Multimedia Advertisements on Facebook, Liberec Economic Forum 2017, Liberec, Technical University of Liberec, 1, ISBN: 978-80-7494-349-2, p. 267-274, 8 pages, 2017
  27. T. Semerádová, P. Weinlich, Broadening the scope of user experience design with behavioral psychology, Proceedings of the 28th International Business Information Management Association Conference - Vision 2020: Innovation Management, Development Sustainability, and Competitive Economic Growth, Spain, IBIMA Publishing, 1, ISBN: 978-0-9860419-8-3, p. 2555-2560, 5 pages, 2016
  28. T. Semerádová, P. Weinlich, Testing sound attributes of mobile application in different environements, Proceedings of the International Conference: Liberec Informatics Forum 2016, Liberec, Vysokoškolský podnik Liberec, 1, ISBN: 978-80-7494-303-4, p. 130-137, 8 pages, 2016
  29. T. Semerádová, P. Weinlich, Managing Information During the Design of an Early Warning Mobile Application, Transdisciplinarity and Communicative Action, Pianoro, Medimond S. r. l., 1, ISBN: 978-88-7587-713-2, p. 685-689, 5 pages, 2015
  30. T. Semerádová, P. Weinlich, Usability Testing of Early Warning Mobile Applications with Eye Tracking, Innovation Management and Sustainable Economic Competitive Advantage: From Regional Development to Global Growth, Madrid, International Business Information Management Association, 1, ISBN: 978-0-9860419-5-2, p. 248-254, 7 pages, 2015
  31. T. Semerádová, P. Weinlich, D. Kubát, Citizen-centered Emergency Communication Systems: Emphasizing the Role of Individuals in Crisis Response, IDIMT 2014: Networking Societies - Cooperation and Conflict, Linz, TRAUNER Druck GmbH and Co KG, 1, ISBN: 978-3-99033-340-2, p. 221;228, 2014
  32. D. Kubát, P. Weinlich, T. Semerádová, Concept of an Early Warning in Traffic and Its Data Security Aspects, IBIMA 2014: Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation, Milano, International Business Information Management Association (IBIMA), 1, ISBN: 978-0-9860419-3-8, p. 1595, 1603, 2 pages, 2014
  33. D. Kubát, P. Weinlich, T. Semerádová, Data Security Concerns of Future Ecall Users, IDIMT 2014 - Networking Societies - Cooperation and Conflict, Linz, Johannes Kepler Universität, 1, ISBN: 9783990333402, p. 21-27, 7 pages, 2014
  34. P. Weinlich, D. Kubát, T. Semerádová, Design of an Early Warning Mobile Application, Idimt 2014, Linz, Trauner Druck GmbH and Co KG, 1, ISBN: 978-3-99033-340-2, p. 37;43, 2014
  35. T. Semerádová, P. Weinlich, D. Kubát, Managing Crisis Communication During Disasters: a Virtual Team Approach, IBIMA 2014: Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation, Milano, International Business Information Management Association (IBIMA), 1, ISBN: 978-0-9860419-3-8, p. 1629-1632, 4 pages, 2014
  36. P. Weinlich, T. Semerádová, New Trends in Digital Marketing and the Possibilities of Their Application in Business Marketing Strategies, IBIMA 2014: Crafting Global Competitive Economies: 2020 Vision Strategic Planning & Smart Implementation, Milano, International Business Information Management Association (IBIMA), 1, ISBN: 978-0-9860419-3-8, p. 1989;1993, 2014
  37. P. Weinlich, D. Kubát, T. Semerádová, The Role of Audio in Digital Marketing, 2014
  38. P. Weinlich, Multimédia a e-learning, 2012
  39. P. Weinlich, Elearning a Moodle, 2011
  40. P. Weinlich, Síla multimédií – elearning, 2010
  41. M. Dubová, P. Weinlich, E-learning - tvorba interaktivních kurzů a jejich hodnocení, 2008